We currently represent artists like K1D, DJ DYLVN, The Partysquad, Avedon, ValsBezig and Zwieberr. With the partnership’s extension, Atlantic will use INFLCR’s Global Exchange to connect with over 64,000 student-athletes to promote upcoming music. Atlantic Records UK amplifies Ed Sheeran, Fred Again, Tion Wayne, Charli XCX, Anne-Marie, Joel Corry, Kojey Radical, KSI, Mahalia, Major League DJz, Paolo Nutini and more. We are the new home for hip hop and are here to add value to the careers of the most amazing hip hop artists. Atlantic Records is expanding its partnership with INFLCR, the leading brand building & name, image and likeness (NIL) business management app for elite athletics. In November 2021 Atlantic Records was launched in the Benelux. Atlantic’s international roster includes stars like Bruno Mars, Cardi B, Coldplay, Lizzo, Roddy Ricch, Ed Sheeran, and many others, while releasing cultural landmarks such as the Hamilton cast album. Atlantic Records was founded in September 1947 in New York City and incorporated in October 1947 with Abramson as president, Etregun vice-president in charge. A rarity in the industry, the Atlantic of today can trace its legacy in an unbroken line back to its very first days, its rich heritage distinguished by an array of illustrious artists who set new musical standards – from Ray Charles to Led Zeppelin, from John Coltrane to Aretha Franklin, from Otis Redding to Crosby, Stills & Nash. Founded in New York City in 1947 by pioneers Ahmet Ertegun and Herb Abramson, Atlantic started out as an independent, one-room operation dedicated to black American music, before expanding into a rock and pop powerhouse. Atlantic continues to be marked by musical diversity, embracing a spectrum of chart-topping artists spanning the contemporary landscape. Atlantic Records is one of the most iconic and enduring labels in music history.
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